Before this course, the diverse and intricate elements of business strategy, management, and legal environments might seem overwhelming to professionals in the executive world. However, this course acts as a bridge, leading participants from a foundational understanding to a comprehensive grasp of these vital business aspects. The course is divided into two parts: the first focuses on business strategy, management, marketing, and legal environments, equipping participants with the knowledge to develop effective organizational strategies and understand key management decisions. The second part addresses the economic issues that significantly impact business success, including global concerns such as currency risk management and international financing. Throughout the course, participants will learn about various management techniques, marketing strategies, legal frameworks, and economic indicators, enhancing their ability to make informed decisions in a global business context. By the end of this course, participants will have a well-rounded understanding of the multifaceted nature of business, enabling them to navigate the complex world of corporate strategy and management effectively.
Learning Objectives
After studying this chapter, you will be able to:
Recognize the key element of a mission statement.
Recognize some organizational strategies such as SWOT analysis and Porter's competitive strategies.
Identify the types of management decisions and the steps to be followed in the decision-making process.
Recognize some useful management techniques and tools such as break-even and profit analysis, aggregate planning strategies, scheduling, and project management and control.
Recognize how the Just-in-Time (JIT) Inventory Management System works as compared to traditional inventory planning concepts.
Identify requirements for manufacturing resources planning process.
Identify attributes of several different methods of quality control, including Total Quality Management (TQM) and ISO 9000.
Recognize the advantages and disadvantages of different group decision making techniques, such as brainstorming and Delphi techniques.
Identify the 4P's of the marketing mix.
Recognize the role of product positioning and planning in marketing.
Recognize techniques of marketing research.
Identify marketing strategies including channels, branding, new product development, and advertising.
Identify the elements of a legally binding contract.
Identify remedies available if there is a breach of contract.
Recognize bankruptcy laws and how it works.
Recognize what consumer credit protections are available.
Recognize negotiable instruments, agents and deeds.
Identify elements of employment labor laws and business torts.
Recognize economic objectives and economic and monetary indicators.
Identify elements of monetary system.
Recognize some characteristics of the economic events.
Identify unique aspects about the financial management of a multinational corporation (MNC).
Identify terminology used in the foreign exchange market.
Recognize three different types of foreign exchange exposure and methods to manage it.
Recognize the methods for dealing with political risk
Identify international sources of financing.
Identify technologies available for business.
Recognize characteristics of different information systems.
Major Topics
Business Strategies and Operations Management
Managerial Decision Making
Scheduling and Sequencing
General Management
Planning
Total Quality Management
Effective Leadership
Marketing
Market Research
Advertising
Business Law
Contract Law
Property Law
Labor and Employment Laws
Economics
Multinational Business and Finance
Information Technology and Computer Applications
