Upon successful completion of this course, participants will be able to: Chapter 1 Identify the elements of a seamless shopping experience; and Specify the requirements of an omnichannel retailing system; and Describe the tactics that can be used to increase retail sales. Chapter 2 Identify the aspects of an enhanced level of customer service. Chapter 3 Specify the requirements for a retailer's vision statement; and Identify the trade-offs involved in developing a strategic plan; and Recall the different types of retailer strategies; and Specify how to simplify and implement a strategy; and Describe the characteristics, advantages, and disadvantages of the different types of business organization. Chapter 4 Specify when to use scrambled merchandising; and Specify how the different types of retailers conduct their operations; and Recall how outshopping applies to a retailer's strategy. Chapter 5 Recall how shopper attitudes towards a retailer can be enhanced; and Specify how to minimize customer dissatisfaction with purchased goods; and Identify the different research methods used to investigate strategic options. Chapter 6 Recall the most rigid element of a retailer's strategy; and Recall the steps used to find an appropriate store location. Chapter 7 Specify how an organizational structure can benefit a retailer; and Identify how a job analysis and a job description can be used; and Recall the methods used by a retailer to search for job candidates, and the benefits of each one; and Specify the advantages of requiring candidates to complete a job application form; and Identify the best practices for reviewing job applications and resumes; and Recall the reasons why retailers use job interviews; and Specify the red flags to watch out for when reviewing a job candidate's references; and Identify the different types of employee training. Chapter 8 Recall the format and uses of each of the financial statements. Chapter 9 Specify the general methods used to drive down costs within a retailer; and Identify the goals of a system of inventory management; and Recall the maintenance issues that store managers must deal with; and Specify the advantages of using a standardized store layout; and Recall the nature of Little's Law. Chapter 10 Specify the various viewpoints on how to organize the buying and selling functions; and Identify the problems encountered when sourcing from foreign suppliers; and State the nature of slotting fees; and Recall the circumstances under which floor-ready merchandise is used; and Specify the various transport options for goods, and when each one works best; and Identify the advantages and disadvantages of a direct store delivery system; and Recall the different types of deductions that a retailer might take from its supplier payments. Chapter 11 Specify the different types of inventory system that a retailer might use; and Identify how to calculate the retail method for estimating ending inventory; and Recall the methods for managing markdowns; and Specify the different types of sales forecasting methods used by retailers. Chapter 12 Identify when different types of pricing strategies should be used. Chapter 13 Recall the characteristics of a well-designed storefront, interior, and layout for a store. Chapter 14 Specify the different types of sales promotions. Chapter 15 Identify the advantages and disadvantages of direct marketing. Chapter 16 Recall the reasons why profits tend to be elevated over the requirements of other stakeholders. Chapter 17 Specify the various metrics that can be applied to a retail operation, and their characteristics.

Retailing Relationships Customer Relationships Strategic Planning Types of Retail Establishments Customer Identification Location Planning Organization of a Retailer Retail Financial Planning Retail Operations Management Merchandise Management Merchandise Control Pricing Strategy The Shopping Experience Retailer Promotions Retailer Marketing Retailer Ethics Retailer Metrics