Many businesses have a difficult time differentiating themselves from the competition, resulting in declining profits and the risk of eventual failure. The Business Strategy course shows a better way, laying out a process of analyzing your business, its competitors and the environment, and developing a finely-honed strategy that stakes out a defensible competitive position. The course covers such matters as SWOT analysis, competitor analysis and five forces analysis, as well as more than 10 strategy options, scenario planning, dealing with disruptors, strategy implementation issues, and much more. The course is a great tool for refining your planning processes.
Learning Objectives
Upon successful completion of this course, participants will be able to:
Recognize the characteristics of a well-constructed corporate vision statement.
Describe the questions to pursue when exploring the core capabilities of a business.
Describe the differences between strategy and operational effectiveness.
Specify how trade-offs and bottlenecks must be incorporated into a strategic plan.
Recognize the elements of five forces analysis.
Recognize the various types of barriers to entry into a market.
Identify the different types of biases that may apply to strategic planning.
Describe the manner in which strategic bets can be hedged.
Specify the reasons for using scenario planning.
Specify the circumstances to which rules-based strategy can be applied.
Cite the alternatives available for rapidly scaling up a business.
Recognize the characteristics, advantages, and disadvantages of the different types of strategy.
Specify the methods available for counter-attacking an industry disruptor.
Recognize the ways in which a strategy statement can be simplified.
Describe the different collaboration tools available for implementing a corporate strategy.
Specify the characteristics associated with strategic priorities.
Major Topics
Essential Strategy Concepts
Strategy Analysis
Strategy Choices
Types of Strategies
Strategy Implementation
