To maintain a competitive advantage for your business, understand why effective planning is needed for both "red oceans" (or well-known market spaces) and "blue oceans" (the unknown). Business models must adapt to changes that are sustainable, feasible, and accessible as part of their business strategy. In this course, you will learn strategic optimisation and how it helps with sustaining successful and business performance.
Learning Objectives
• Recall the concept of strategy and its role in ensuring successful and sustained organizational performance.
• Identify the concept of strategy and its role in ensuring successful and sustained organizational performance.
• Recognize how blue ocean strategy thinking could be a tool for building strategies that provide a competitive advantage.
Major Topics
• Concept of strategy
• Strategic optimization with SFA
• Blue Ocean Strategy
