Today’s competitive environment requires CPAs to be strong negotiators. This course will teach you to ask for the business and close the deal. Topics emphasize negotiation skill-building, effective communication, telephone techniques, and the negotiation ?process.? It also covers the importance of the ?human? side of negotiations, including ?empathy,? ?ego,? and ?needs.? The webinar was originally broadcast on April 21, 2017. Resource update: March, 2026.
Learning Objectives
• Identify how to become a stronger negotiator including asking for the business and closing the deal.
• Recognize negotiation skill building, effective communications, telephone techniques and the negotiation process.
• Identify empathy, ego and needs as they relate to negotiations.
Major Topics
• Becoming a stronger negotiator.
• Negotiation skill building, effective communications, telephone techniques and the negotiation process.
• The role of empathy, ego and needs in negotiations.
