With a solid industry analysis,the business can better decide whether to enter, stay in, or leave an industry. The tools you will gain from this course will help you define where an industry is in its lifecycle, which can be used for applications such as determining the risk and reward ratio of a potential investment, or the making of strategic choices like diversification, market exit, market stimulation, and so on.
Learning Objectives
• Analyse how industry structure determines the profitability of an industry using the Five Forces model.
• Analyse how industries go through a series of identifiable lifecycle phases and how to group businesses within an industry.
Major Topics
• Five Forces Model
• The Industry Lifecycle
• The external environment/ecosystem
