Business strategy comes from internal and external forces. A formal and planned strategy approach implies that, during the analysis and evaluation of strategic options, every possible strategic option is considered. For some organizations, this is not practical, and various alternative approaches are practiced. In this course, you will learn how to set a formal strategic process as opposed to having an informal (or freewheeling) plan.
Learning Objectives
• Analyze the formal approach and process of strategic management.
• Analyze different approaches to strategy formulation.
Major Topics
• The strategy process
• Alternative approaches to strategy
