Your brand isn't just a logo; it'syour identity. It'show your firm shows up, what it stands for, and why clients remember you. In this practical session, You'll learn how to define and elevate your brand in a way that feels real, relevant, and magnetic to your ideal audience. Through real-world examples and proven strategies, You'll uncover what truly sets your firm apart; and how to use that to attract the right clients, communicate your value, and stand out in a crowded market. Whether you're just starting to think about branding or ready to take it to the next level, this session will give you the clarity and confidence to own your story. You'll learn how to: Discover and refine what makes your firm different Build messaging that reflects your values and resonates with clients Create an authentic brand experience across every touchpoint Attract the right prospects and keep them engaged Perfect for CPAs looking to build a brand that'snot just seen, but remembered. This session was recorded on April 17, 2025 for CalCPA'sPractice Management Bootcamp conference.