2024 MSCPA Annual Convention: Details

Securing Executive Buy-In for Your Initiatives: Communication Techniques to Persuade Decision-Makers

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Thursday, August 1, 2024 @ 10:00am 11:05am
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Description

For HR and Business professionals, navigating the intricate dynamics of executive decision-making can often be a daunting task. Despite the meticulous hours invested in research, strategy formulation, and planning, the true challenge often lies in effectively communicating and gaining acceptance for these transformative ideas. A key aspect of this is the art of persuasion, ensuring that the merits of our proposals are not just understood but wholeheartedly embraced by decision-makers. This session is designed to empower leaders with the tools and insights needed to craft persuasive pitches, build a robust business case, and confidently communicate the ROI of their initiatives. Moreover, attendees will gain insights into the common pitfalls that can hinder their pitches and learn techniques to address objections frequently raised by executive leadership.

Prerequisites

None

Highlights

  • Persuasion
  • Executive Buy-In
  • Communication
  • Leadership

Objectives

  • Pinpoint and avoid the most common mistakes HR and Business leaders make when pitching their ideas to decision makers
  • Craft persuasive messages that build a concrete business case and convey a strong ROI for your initiatives
  • Leverage strategies to counteract and overcome objections commonly presented by executive leaders, ensuring your ideas gain the traction they deserve

Preparation

None

Credits

Category Amount
General 1.00